Ron’s AI Tool of the Week: How Realtors Can Use Suno AI Music to Stand Out in a Noisy Market

If you’ve spent any time around Ron O’Neil, you already know he lives and breathes two things:

Real estate and artificial intelligence.

At every workshop, every brokerage training, every Q&A session after a conference… the same question shows up again and again:

“Ron, what AI tools should I be using right now?”

And while there isn’t a one-size-fits-all answer, Ron tests dozens of tools every month. He breaks them, pushes them, experiments with them, and decides whether they’re worth a realtor’s time or just another shiny distraction.

So consider this your first installment of something we may start doing more often:

Ron’s AI Recommendation of the Week.

This week? A tool that’s blowing his mind and elevating how agents create content:

Meet Suno AI Music Generator 

The AI that makes original music and audio from simple text… and yes, it’s as cool as it sounds.

Why Ron Is Talking About Suno

Ron has always said that real estate isn’t just a visual experience, but rather a full sensory one.

Sure, buyers scroll through photos and videos. Sure, they read your listing descriptions and watch your reels.

But what’s the one thing almost no Realtor is using effectively yet?

Sound.

Music.

Emotion.

Atmosphere.

As Ron likes to say, “People don’t remember what they saw as much as how they felt.”

Music creates feelings instantly. And Suno is the easiest, fastest way to create custom audio that actually matches the homes you’re selling.

What Suno AI Actually Does

Suno is an AI tool that turns text into music.

You literally type:

• “calm acoustic background music for a cottage listing”

• “modern upbeat track for a new construction home tour”

• “luxury cinematic piano for a high-end condo video”

…and Suno produces an original soundtrack in seconds.

There’s no licensing, no complicated editing, and no buying those cheesy $29 stock audio tracks that sound like elevator music for accountants.

Just clean, polished audio you can use right away.

How Suno Works

Ron describes Suno as “the Canva of audio.” It’s simple enough that anyone can use it, and powerful enough that it feels like cheating.

Here’s his three-step approach:

1. Describe the vibe.

Ron starts with just a few descriptive words:

“warm, inviting, subtle beat, modern.”

2. Let Suno generate a few options.

It creates two versions. Ron picks the one that feels closest to the property’s personality.

3. Add it to your content.

Download, drop into a listing reel, social media, testimonial video, open-house preview, whatever.

Total time? Usually under a minute.

Why This Matters for Realtors (Ron’s perspective)

Ron has trained thousands of agents over the past decade, and one thing he always stands by:

“If everyone’s marketing looks and sounds the same, nothing stands out.”

Right now, most realtors have nearly identical content. The same drone shots, walking tours, Canva templates, generic music, etc. 

So when Ron finds a tool that helps an agent break out of that sameness (without needing to become a tech wizard), he gets excited.

Here are the real-world ways Ron sees agents using Suno immediately:

1. Listing Videos with Emotion

Ron teaches agents to match music to the energy of the home. With over 1200 genres of music, you can pick a specific genre that matches the demographic of the property. 

Is it a downtown loft?

Use modern electronic beats.

Is it a family home in the suburbs?

Use warm, hopeful acoustic tones.

Is it luxury?

Bring in slow, cinematic piano.

It’s not gimmicky. It’s psychological marketing.

2. Personal Branding With Audio Tags

Ron often encourages agents to focus on their branding, and one way they can do that is by creating a short “audio signature” for their videos.

Think of it like a sonic logo. A two-second jingle that tells people:

“This is a [Your Name] listing.”

Suno makes that ridiculously easy.

3. Open House Playlists

This one always gets a laugh in class.

Instead of scrambling for a Spotify playlist that isn’t filled with surprise explicit lyrics, Suno creates music sets that perfectly match the home’s vibe.

Calm. Upbeat. Neutral. Luxury. Whatever you need to set the tone.

4. Client Thank-You & Birthday Videos Videos

Ron’s big on relationship building. He sees agents using Suno to make personalized “thank you” videos after closings with gentle background sound that feels heartfelt rather than cheesy.

Those small touches? Clients remember them and refer them.

Want to blow your clients’ minds? Send them a custom happy birthday song with their name in it. That’s the kind of touch people remember forever. 

Why Ron Believes Suno Is Worth Learning

Because it’s one of the rare AI tools that genuinely saves you time, strengthens your brand, boosts engagement, requires zero technical skill, and ultimately makes your content look more polished and professional all at the same time.

Ron doesn’t recommend tools lightly. He doesn’t chase hype. And he doesn’t sign up as an affiliate on these sites. He only shares tools that his real estate background and AI expertise say are worth your time.

Suno is one of them. 

Ready to be amazed? See Suno at work! Here’s a song made specifically for this blog post. 

Want More “Ron’s AI Tools of the Week”?

If you love the idea of a weekly or monthly breakdown of the best AI tools for realtors straight from Ron’s desk, you’re not alone.

Agents ask him constantly for:

• What tools to trust

• What tools to ignore

• What tools can actually help them sell smarter

• What tools can save them from burnout

So this might become a new series.

But if you want to go deeper, if you want Ron to teach your office how to actually use AI tools like Suno, GPT-5, Perplexity, and more step-by-step, that’s what his trainings are built for.

Ready to Learn AI from Someone Who Lives It Every Day?

With 24 years of speaking and training experience, eight years in real estate leadership, and four years deep in AI development and ethics, Ron O’Neil is one of the most trusted AI educators in the industry.

If you’re ready to make AI simple, safe, and actually useful, book your AI in Real Estate training with Ron today.