You’ve Used ChatGPT for Listing Descriptions… But Have You Tried This?

As a Realtor, you're part marketer, negotiator, therapist, project manager, and local expert—all rolled into one. And with all those hats, one of the toughest things to get right is… what to say.

The right words can build trust. Set expectations. Diffuse tension. And sometimes, help you close the deal.

Sure, ChatGPT can write up a pretty house description. But what if you used it to help you find the right tone when a client conversation feels delicate or tough?

Let me show you what I mean.

When Finding the Words Felt Hard

I was working with an agent recently who had to deliver a counteroffer to a buyer’s agent. The seller wasn’t budging, and the buyer had just come in with a low-ball offer. Emotions were running high on both sides. She turned to ChatGPT with this:

“Can you help me write a kind but firm counteroffer email to another Realtor who submitted an offer $40k below asking? I want to keep things professional and positive, but I also need to explain why our counter is so strong.”

ChatGPT gave her a polished, neutral-toned draft that explained the logic without sounding defensive. She tweaked it, sent it—and the other agent responded with appreciation for the clarity.

That’s when I realized: we’ve been underestimating this tool.

4 Situations Where ChatGPT Can Help You Find the Right Words

1. 🤝 Countering Another Agent Without Burning Bridges

Let’s be real: negotiations can get awkward.

If you're crafting a response to another agent and want to avoid sounding combative, ChatGPT can help you say things like:

"We truly appreciate your client’s interest and the time you took to submit an offer. After discussing the terms with our sellers, we’re responding with the following counter based on current market data and recent comps."

It gives you a foundation of professional courtesy—without sugarcoating reality.

2. 🏷️ When a Seller Refuses to Drop an Overpriced Listing

We’ve all been there. You’ve had “the talk” about pricing. The home’s sitting. No offers. But the seller won’t budge.

Instead of dreading the next call, you can ask ChatGPT:

“Help me write a gentle but honest message to a seller explaining why their home hasn’t received offers, and why we need to consider a price reduction.”

The result? Language that centers on data and care. Phrases like:

“I completely understand how much this home means to you. My job is to help get it sold—and right now, the market is telling us we need to make a strategic adjustment.”

It’s not just what you say—it’s how you say it.

3. 🚪 Door Knocking or Cold Calling Without Sounding... Salesy

Let’s face it: no one likes a cold pitch. But what if your intro felt like a neighborly check-in instead?

Try giving ChatGPT this prompt:

“What’s a friendly and non-salesy way to introduce myself when door knocking as a Realtor in a residential neighborhood?”

You’ll get phrasing like:

“Hey there! I’m [Your Name], a local Realtor just dropping by to share a quick market update for your area. I’m not here to sell you anything—I just want you to know what your home’s worth in today’s market. Let me know if you'd like a no-pressure valuation.”

It softens the approach and focuses on value over pushiness.

4. 💔 Helping Families Through Challenging Times

One of the most sensitive moments in real estate is when you're working with a family during a major life event—like a divorce, illness, or the loss of a loved one.

This is when your role as a human being comes first, and Realtor second.

Instead of worrying about what’s appropriate, try asking ChatGPT:

“How do I write a message to a client who is selling a home after the passing of a parent? I want to be respectful and supportive.”

The result?

“I’m truly sorry for your loss. I know this home holds a lot of memories, and I want you to know that I’ll do everything I can to make this process as smooth and respectful as possible. You don’t have to go through it alone.”

Compassionate. Simple. Honest. And exactly what they need to hear.

💬 Think Smarter, Speak Better

AI doesn’t take away your job—it helps you do it better.

As a real estate professional, you’re dealing with people at their most emotional, vulnerable, and high-stakes moments. Having a tool like ChatGPT in your corner means you don’t have to find the perfect words from scratch every time.

You still lead with your heart, your instincts, and your expertise. ChatGPT just helps you translate that into language that connects.

🚀 Want to Use AI Like a Pro?

At AI Intelligent Solutions, we teach agents how to use AI tools like ChatGPT to work smarter, communicate better, and stand out in today’s competitive market.

Ron ONeil, our founder, is one of the top trainers in the country for real estate AI—and he’s here to help you turn your instincts into influence.

📩 Reach out to us to schedule a training or talk through how AI can support your business.